The Google Business Profile Setup That Gets Local Contractors Called

Your Google Business Profile is, for most local service businesses, the single highest-ROI thing online — and most are half-finished.

Start with the basics done all the way: the right primary category, every service listed, your real service area, hours, and a phone number that rings you. Add photos of actual jobs, not stock images — a homeowner deciding who to call trusts a real driveway over a polished render every time.

Then keep it alive. A profile that gets fresh reviews and the occasional post outranks one that was set up once and forgotten. Pair this with the steps in our Stop Losing Leads guide so the calls it generates don't slip away.