Run the Business
Recurring Revenue for Service Businesses: Build a Maintenance Plan That Sells Itself
One-time jobs keep you busy. Recurring plans keep you stable. Here's how to build one customers actually buy.
· 7 min read
Feast-or-famine is the default for most service businesses. Recurring revenue is the cure — and most trades have a natural version of it sitting unused.
Package the work you already do into a simple plan: a set visit cadence, a clear price, and one obvious benefit (priority scheduling, a small discount, peace of mind). Pitch it at the moment the customer is happiest — right after a job well done.
Then let the system do the asking and the renewing so it doesn't depend on your memory. [PLACEHOLDER: add your own plan attach-rate once you're tracking it.]